The Merge Poker Network just received a serious injection to help in its aggressive growth plans. Sportsbook.com, a long time sponsor of the Gambling911.com website, will switch from the Cake Network to Merge, as will all its affiliated brands including Players Only.
Liquidity will grow four-fold as a result of the deal, Merge CEO Anthony Taylor told eGaming Review.com, with further growth via new clients attracted to the network by its increased liquidity. Anthony also stated that he anticipates 6 times the current growth in 2010. Merge has been hanging around the lower 20 tier of online poker rooms while Cake has been the 10th largest.
"We aim to be among the top 10 poker sites in the world this time next year. Sportsbook.com and the other Jazette brands will give us a huge liquidity boost and we are confident that in combination with our leading software this will attract further clients to the network that will enable that growth to snowball."
Sportsbook.com is the largest online sports betting website in terms of overall customer volume.
Merge has had issues with payment processing in the past that it insists have been rectified.
Christopher Costigan, Gambling911.com Publisher
